July 29, 2019

Which Types of Digital Media Are US Local Advertisers Purchasing? (% of respondents, June 2019)

Description

A survey of US local advertisers asked respondents which digital media types they purchased last year. Responses include social media, email, SEM, banner/pop-up, mobile in-app, digital video and audio and SMS/text.
Share

Chart Title

Which Types of Digital Media Are US Local Advertisers Purchasing? (% of respondents, June 2019)

Publication Date

July 29, 2019

Sources

Source information is only available to PRO subscribers.
Topics
Digital Display Ad SpendingDigital Ad SpendingDigital Video Ad SpendingLocal AdvertisingMobile Ad SpendingSearch Ad SpendingEmail Ad SpendingSocial Media Ad SpendingUnited States

Related Charts & Analysis

US Subscription Video Landscape 2020
Report
US Subscription Video Landscape 2020
Politicians Are Turning to Influencers, Just Like Brands Are
Article
Politicians Are Turning to Influencers, Just Like Brands Are
Five Charts: Understanding Gen Z’s Devices and Digital Usage
Article
Five Charts: Understanding Gen Z’s Devices and Digital Usage
How Could Disney+ Reshape Kids’ Digital Video Consumption?
Article
How Could Disney+ Reshape Kids’ Digital Video Consumption?
Surveying the Subscription Video Landscape
Audio
Surveying the Subscription Video Landscape
Mars Wrigley Teams Up with Bumble to Boost Consumer Connections on Valentine’s Day
Article
Mars Wrigley Teams Up with Bumble to Boost Consumer Connections on Valentine’s Day
Most Video Streaming Happens on TV Sets
Article
Most Video Streaming Happens on TV Sets
Twitter and Snapchat Add Users, but Problems Lie Ahead
Audio
Twitter and Snapchat Add Users, but Problems Lie Ahead
The Weekly Listen: Spotify Buys The Ringer, Disney+ Hits 28 Million Subscribers and Airbnb's Brand Issue
Audio
The Weekly Listen: Spotify Buys The Ringer, Disney+ Hits 28 Million Subscribers and Airbnb's Brand ...
Restaurants, QSRs in Canada Covet Millennials
Article
Restaurants, QSRs in Canada Covet Millennials
Canada Digital Habits by Generation
Report
Canada Digital Habits by Generation
How Aetna Uses Content Marketing to Educate Consumers on Healthy Living
Article
How Aetna Uses Content Marketing to Educate Consumers on Healthy Living
The Ad Platform: The Next Phase of Programmatic Maturity?
Audio
The Ad Platform: The Next Phase of Programmatic Maturity?
This Election Year, the Political Ad Whack-a-Mole Game Will Continue
Article
This Election Year, the Political Ad Whack-a-Mole Game Will Continue
Engaging Professional Audiences on LinkedIn
Report
Engaging Professional Audiences on LinkedIn

Latest Reports

Customer Experience 2020
Report
Customer Experience 2020
US Subscription Video Landscape 2020
Report
US Subscription Video Landscape 2020
UK Holiday Season Shopping 2019
Report
UK Holiday Season Shopping 2019
Location Intelligence 2020
Report
Location Intelligence 2020
US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning
Report
US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning
Digital Ad Fraud 2020
Report
Digital Ad Fraud 2020
Canada Digital Habits by Generation
Report
Canada Digital Habits by Generation
Connected Cars 2020
Report
Connected Cars 2020
Engaging Professional Audiences on LinkedIn
Report
Engaging Professional Audiences on LinkedIn
Western Europe Ecommerce Trends 2020
Report
Western Europe Ecommerce Trends 2020
US Social Trends for 2020
Report
US Social Trends for 2020
US Kids 2020
Report
US Kids 2020
Search in 2020
Report
Search in 2020
US Sharing Economy 2020
Report
US Sharing Economy 2020
The Future of Retail 2020
Report
The Future of Retail 2020

Popular on eMarketer

US Subscription Video Landscape 2020
Report
US Subscription Video Landscape 2020
Customer Experience 2020
Report
Customer Experience 2020
Location Intelligence 2020
Report
Location Intelligence 2020
How Could Disney+ Reshape Kids’ Digital Video Consumption?
Article
How Could Disney+ Reshape Kids’ Digital Video Consumption?
Veteran CMO Jeanniey Mullen on the Four CMO Types and Why She's a Hybrid
Article
Veteran CMO Jeanniey Mullen on the Four CMO Types and Why She's a Hybrid
Target Cracks Top 10 US Ecommerce Ranking
Article
Target Cracks Top 10 US Ecommerce Ranking
Five Charts: Understanding Gen Z’s Devices and Digital Usage
Article
Five Charts: Understanding Gen Z’s Devices and Digital Usage
The Ad Platform: Building Brands in a Performance-Driven Digital World
Audio
The Ad Platform: Building Brands in a Performance-Driven Digital World
Facebook Dominates 2019/2020 Political Ad Spending
Article
Facebook Dominates 2019/2020 Political Ad Spending
How's the Adulting Thing Going for Millennials?
Audio
How's the Adulting Thing Going for Millennials?
Politicians Are Turning to Influencers, Just Like Brands Are
Article
Politicians Are Turning to Influencers, Just Like Brands Are
Brands Are Getting More Transparent About Data Collection
Article
Brands Are Getting More Transparent About Data Collection
UK Holiday Season Shopping 2019
Report
UK Holiday Season Shopping 2019
Surveying the Subscription Video Landscape
Audio
Surveying the Subscription Video Landscape
Prices for Amazon Sponsored Product Ads Continue to Climb
Article
Prices for Amazon Sponsored Product Ads Continue to Climb

Latest Forecasts

US Retail Ecommerce Sales, by Product Category
Forecasts
US Retail Ecommerce Sales, by Product Category
Digital Shoppers & Buyers, US
Forecasts
Digital Shoppers & Buyers, US
Retail & Ecommerce Sales, US
Forecasts
Retail & Ecommerce Sales, US
Retail Mcommerce Sales, US
Forecasts
Retail Mcommerce Sales, US
Top 10 US Retail Ecommerce Sales, by Company
Forecasts
Top 10 US Retail Ecommerce Sales, by Company
Amazon, US
Forecasts
Amazon, US
North America Retail, by Country
Forecasts
North America Retail, by Country
Amazon, Worldwide
Forecasts
Amazon, Worldwide
Retail & Ecommerce Sales, North America
Forecasts
Retail & Ecommerce Sales, North America
Retail & Ecommerce Sales, by Country
Forecasts
Retail & Ecommerce Sales, by Country
Facebook, US
Forecasts
Facebook, US
Instagram, US
Forecasts
Instagram, US
Social Network Users, US
Forecasts
Social Network Users, US
WhatsApp, US
Forecasts
WhatsApp, US
Pinterest, US
Forecasts
Pinterest, US

"Behind the Numbers" Podcast

The Demise of Brandless and Other D2C Brand Struggles
Audio
The Demise of Brandless and Other D2C Brand Struggles
The Weekly Listen: Online Reviews Value, Snapchat 3.0 and Facebook Suggests Laws
Audio
The Weekly Listen: Online Reviews Value, Snapchat 3.0 and Facebook Suggests Laws
How's the Adulting Thing Going for Millennials?
Audio
How's the Adulting Thing Going for Millennials?
The Ad Platform: Building Brands in a Performance-Driven Digital World
Audio
The Ad Platform: Building Brands in a Performance-Driven Digital World
Surveying the Subscription Video Landscape
Audio
Surveying the Subscription Video Landscape
The Weekly Listen: Casper's IPO, the 92nd Oscars, Cashless Shops and Sprint Marries T-Mobile
Audio
The Weekly Listen: Casper's IPO, the 92nd Oscars, Cashless Shops and Sprint Marries T-Mobile
Alphabet's Q4 2019 Earnings Reveal YouTube Ad Revenues
Audio
Alphabet's Q4 2019 Earnings Reveal YouTube Ad Revenues
What Do People Make of Online Dating Services?
Audio
What Do People Make of Online Dating Services?
Audio Streaming Pumps Up the Volume
Audio
Audio Streaming Pumps Up the Volume
Twitter and Snapchat Add Users, but Problems Lie Ahead
Audio
Twitter and Snapchat Add Users, but Problems Lie Ahead
The Weekly Listen: Spotify Buys The Ringer, Disney+ Hits 28 Million Subscribers and Airbnb's Brand Issue
Audio
The Weekly Listen: Spotify Buys The Ringer, Disney+ Hits 28 Million Subscribers and Airbnb's Brand ...
Super Bowl LIV Ads, Touchdowns, Fumbles and Extra Points
Audio
Super Bowl LIV Ads, Touchdowns, Fumbles and Extra Points
The Ad Platform: The Next Phase of Programmatic Maturity?
Audio
The Ad Platform: The Next Phase of Programmatic Maturity?
What to Make of Facebook's Earnings
Audio
What to Make of Facebook's Earnings
What this Year's Political Ad Spending Season Will Look Like
Audio
What this Year's Political Ad Spending Season Will Look Like