What Are the Leading Challenges Facing US CMOs*? (% of respondents, Feb 2019)
CMOs were asked their top marketing challenges which include driving growth, powerful brand messaging, securing a marketing budget and providing ROI of marketing activities in B2B and B2C companies.
Data is from the February 2019 Duke University's Fuqua School of Business "The CMO Survey: Highlights and Insights Report – February 2019" commissioned by American Marketing Association (AMA) and Deloitte. 323 US marketers were surveyed online during January 8-29, 2019. 97% of respondents were VP-level or above. Respondents identified their company focus as B2B product (36.1%), B2B services (32.1%), B2C product (15.0%) or B2C services (16.8%) with sales revenues of less than $25 million (31.5%) or more than $26 million (68.6%).